Book4Time secures Serent Capital’s growth investment for expansion and innovation




/// Book4Time, a cloud-based business management solution for the global hospitality, spa and wellness industry, received significant growth investment from Serent Capital, a growth-oriented company which invests in technology and technology service companies.

Founded in 2004, Book4Time manages the end-to-end customer experience – from reservations and inventory management to payment processing – with customers in more than 85 countries.

The company’s platform delivers an exceptional customer experience to its customers in the hospitality and resort, casino, spa and fitness industries, while helping them run their businesses smoothly and efficiently.

“When we first met Serent, we immediately recognized a partner who understood our business and shared a similar culture focused on growth,” said Roger Sholanki, founder of Book4Time.

“With their partnership, we look forward to continuing this culture through expansion and further innovation.”

Book4Time represents Serent Capital’s platform’s seventh recent investment in the hotel space, alongside other investments in companies such as BirchStreet Systems and SHR.

According to Serent Capital, it chooses to invest in growing companies that have developed compelling solutions to meet client needs.

Lance Fenton, Partner at Serent Capital, commented, “Roger and the Book4Time team have developed a phenomenal platform that customers love.

“When Roger shared his vision for Book4Time, we knew that our experience growing sales and marketing teams, driving product innovation and executing mergers and acquisitions could help him develop that vision. . ”

Most recently, Book4Time announced one of its most significant multi-channel platform upgrades to its product, including the addition of an end-to-end contactless customer experience and strong multi-business intelligence reporting. location / currency.

To learn more about Book4Time, follow this link.

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