NBA and Formula 1 Announce Content and Promotion Partnership to Celebrate NBA 75th Anniversary Season and United States Grand Prix



Content of F1 cars in Custom NBA Delivered to deposit NBA (www.NBA.com) and F1 social media platforms from today; F1 drivers will take part in the free throw challenge for charity at ESPN Studio in the Circuit des Amériques Paddock Next door NBA Captions.

The National Basketball Association (NBA) and Formula 1® (F1) today announced a one-of-a-kind content and promotion partnership to bring together the large global fanbase of the NBA and F1 to celebrate the NBA75th anniversary of the season and F1’s return to the United States in 2021 FORMULA 1 UNITED STATES GRANDIOSE PRICE™ on Sunday October 24 in Austin, Texas.

To commemorate the United States Grand Prix and the NBA‘s 75e Anniversary season, exclusive images featuring F1® cars in custom liveries representing the 30 NBA the teams will be dropped off on NBA and F1 social media around the world, with the top 10 cars showcasing the Central and Pacific divisions unveiled today.

Thursday, October 21 ESPN will welcome F1 drivers as they compete off the track in a free throw challenge at a NBA 75e Anniversary themed basketball half court in the Circuit of the Americas paddock. NBA Legends will be on hand to meet the pilots and provide shooting tips as they battle it out for the most free throws in 10, with $ 20,000 up for grabs which will go to the charity of the winner’s choice .

The 2021 FORMULA 1 UNITED STATES GRANDIOSE PRICE™, which runs October 22-24, 2021, has been taking place since 2012 on the Circuit of the Americas track in Austin, TX with Formula 1® return to the iconic track after a two-year hiatus due to COVID-19. The race will be broadcast on Sunday October 24 on ABC, with live coverage starting at 1:30 p.m. ET.

The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA the teams at the start of the 2021-22 season had a record 121 international players from 40 countries.

The NBA‘s 75e The anniversary season kicked off on Tuesday, October 19 and continues tonight with Kia NBA Double-header of Tip-Off on ESPN as the New York Knicks host the Boston Celtics (7:30 p.m. ET) and the Denver Nuggets visit the Phoenix Suns (10 p.m. ET). TNT will have a double schedule on Thursday, October 21 (Dallas Mavericks vs. Atlanta Hawks, 7:30 p.m. ET; Los Angeles Clippers vs. Golden State Warriors, 10 p.m. ET), and ESPN will have a doubles schedule on Friday, October 22 (Nets vs. Philadelphia 76ers, 7:30 p.m. ET; Suns vs. Los Angeles Lakers, 10 p.m. ET).

Distributed by APO Group on behalf of the National Basketball Association (NBA).

Photos (https://bit.ly/3G4C2gh): NBA 75e F1 Anniversary® Auto

About NBA:
The NBA is a global sports and media company built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA League 2K. The NBA and the International Basketball Federation (FIBA) also jointly manage the Basketball Africa League (BALL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA the teams at the start of the 2021-22 season had a record 121 international players from 40 countries. NBA The advantages of digital include NBA TV, NBA.com, the NBA Application and NBA League pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers worldwide across all league, team and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth serving organizations that support education, youth and family development, and health-related causes.

About Formula 1®:
Formula 1® The race began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sports series. Formula One World Championship Limited is part of Formula 1® and owns the exclusive commercial rights to the FIA Formula 1 World Championship. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) allocated to Formula One Group tracking stock. The F1, F1 logo FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA A WORLD CHAMPIONSHIP, GRANDIOSE PRICE, PADDOCK CLUB and related brands are registered trademarks of Formula One Licensing BV, a Formula 1 company. All rights are reserved.

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The NBA and Formula 1 announce content and promotion partnership to celebrate the NBA75th Anniversary Season and United States Grand Prix (1)
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