NEW YORK and BOSTON, November 04, 2021 (GLOBE NEWSWIRE) – The National Basketball Association (NBA) today announced an expanded multi-year relationship with DraftKings (DKNG) to make the sports and entertainment technology company a co-partner official sports betting league. This agreement grants DraftKings extensive rights and NBA assets to incorporate into its sports betting, daily fantasy sports, iGaming and free-to-play products, and promotional offers.
“DraftKings has demonstrated a clear commitment to investing strategically at the intersection of betting and content,” said Scott Kaufman-Ross, senior vice president, games and new businesses, NBA. “We’re excited to expand our relationship to include content initiatives like NBABet Stream to engage NBA fans in unique ways.”
Since their first collaboration in 2019, when DraftKings became an NBA Authorized Gaming Operator (AGO), the two organizations have collaborated to deliver priority content and product experiences to fans. With this expanded momentum, DraftKings will now become the exclusive presenting sponsor of NBABet Stream, the league’s betting-focused television broadcast that is distributed through the NBA League Pass and the NBA TV app. During this weekly alternative betting-focused broadcast, odds, lines, props and other forms of game-centric content from DraftKings will be integrated into the live gaming experience and highlight the continuing evolution of society in media and content spaces.
“The NBA season has just started, and yet we have already seen the immediate impact of the sport on our customer base with a significant re-engagement as well as new healthy betting activities in all of our states,” said Ezra Kucharz, Commercial Director of DraftKings. . “All of this signals the growing demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we’re excited to continually partner with the league on new fan-centric platforms like our NBABet Stream integration. “
Under the agreement, DraftKings will also have the right to activate on-site at NBA tentpole events, including the NBA All-Star Game, Rising Stars, NBA All-Star Saturday Night, and NBA Draft presented by State Farm. For NBA audiences in specific local markets, the sight of the DraftKings brand is recognizable during home games with digital displays around the pitch as well as local broadcast integrations. In addition to its relationship with the league, DraftKings has partnered with several NBA franchises, including the Charlotte Hornets, Detroit Pistons and Indiana Pacers, to educate these fans about available products and responsible gaming.
NBA fans and others can find out more about the company’s responsible gaming efforts and charitable initiatives through its DraftKings SERVES program by visiting the website. here.
Every NBA game this season will have daily fantastic betting markets and contests for eligible customers to enter, as well as free pools available nationwide. NBA fans can visit www.draftkings.com to explore offers or download DraftKings applications via iOS and Android.
DraftKings Inc. is a digital sports entertainment and games company created to fuel the competitive spirit of sports fans with products that span everyday fantasy, regulated games and digital media. Based in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only vertically integrated sports betting operator in the United States. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. DraftKings sports betting is live with mobile and / or retail betting operations in the United States in accordance with regulations in Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania , Tennessee, Virginia, West Virginia and Wyoming. Daily Fantasy Sports from DraftKings product is available in 7 countries internationally with 15 distinct sport categories. DraftKings is both an Official Daily Sports and Fantasy Betting Partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well as an Official Daily Fantasy Partner of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for consumer accessibility that features curated NFT drops and supports aftermarket transactions. DraftKings also owns Vegas Sports Information Network, Inc. (VSiN), a multiplatform content and broadcast company.
About the NBA
The NBA is a global sports and media company built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League, and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly manage the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. The NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital assets include NBA TV, NBA.com, the NBA app, and the NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers worldwide across all league, team and player platforms. Through NBA Cares, the league is tackling important social issues by working with internationally recognized youth serving organizations that support education, youth and family development, and health-related causes.
DraftKings forward-looking statements
Certain statements made in this press release are “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates” , “” “Expects”, “anticipates”, “plans”, “plans”, “intends”, “believes”, “research”, “may”, “want”, “should”, ” the future ”,“ propose ”and variations of such similar words or phrases (or negative versions of such words or phrases) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other material factors, many of which are beyond the control of DraftKings. , which could lead to actual results or results. differ materially from those discussed in forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in forward-looking statements, see the documents filed with the Securities and Exchange Commission of DraftKings. DraftKings assumes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.