NFL launches $4.99 per month subscription service



Topline

The National Football League on Monday unveiled a new subscription service called NFL+, allowing users to stream select games live on their devices as the league throws its hat into the ring in the streaming wars – while respecting the traditional media territory.

Highlights

The service will start at $4.99 per month or $39.99 per year, giving subscribers access to live streams of local games and prime time from the regular season and playoffs on their phones and tablets. , as well as live audio streams of all matches.

The league also introduced NFL+ Premium at $9.99 per month or $79.99 per year, which includes base package features plus full and condensed game replays on all devices.

The streaming service is the first of its kind among major US sports leagues.

Key context

Crucially, NFL+ isn’t threatening to undermine the league’s cozy relationship with its traditional broadcast partners, given that the service only offers mobile streaming. The NFL last year signed a 10-year deal worth about $10 billion a year with Amazon, CBS, ESPN, Fox and NBC. The six most-watched TV shows in the United States last year were NFL games, according to Sports Business Journal. NFL Commissioner Roger Goodell called live NFL games “the media industry’s most valuable content” in the NFL+ announcement.

To monitor

Who wins the multibillion-dollar bidding war for the NFL’s Sunday Ticket package that broadcasts all out-of-market games once the NFL’s contract with DirecTV expires. Amazon, Apple and Google have all expressed interest in the package, with Apple seen as the favorite to land a deal worth more than $2.5 billion a year, the New York Times reported Sunday.

crucial quote

Goodell explained the league’s rationale for the streaming service in an interview with the the wall street journal“What we’re really looking at now are future platforms. We have to be there with our content.

Further reading

Why Big Tech is making a big play for live sports (New York Times)