Which NBA players gained the most subscribers during the playoffs?

The NBA playoffs are the biggest stage in basketball, giving players the opportunity to emerge as a star and become a household name. Many gamers have won over fans by thriving when games matter most. These days, making the playoffs also translates to an increase in social media followers.

Which players have gained the most followers since the start of the 2022 NBA Playoffs?

Interestingly, the NBA tracks each player’s follower growth on Instagram, and a league source shared this information with BasketballNews.com. Here are the 10 players who have gained the most followers since the playoffs began in early April:

james lebron 5.2 million
Stephen Curry 1.4 million
Ja Morant 909,000
Klay Thompson 603,000
Lonzo Ball 598,000
Jayson Tatum 583,000
Russell Westbrook 406,000
Kyrie Irving 392,000
P. J. Washington 387,000
Jordan Poole 384,000

Amazingly, LeBron James gained the most followers during these playoffs – despite his Los Angeles Lakers missing the playoffs entirely. This speaks to the massive popularity of James, who is by far the most prominent among NBA players. James has 123 million followers on Instagram, and the second most followed NBA player is Stephen Curry with just 42.7 million.

That said, Curry has also had a nice boost in these playoffs, gaining 1.4 million followers in the past two months. Curry is one of three Golden State Warriors on this list along with Klay Thompson (603K) and Jordan Poole (384K), which comes as no surprise given their NBA Finals run. Jayson Tatum (583K) also added a ton of new followers after leading the Boston Celtics to the Finals.

Speaking of Poole, his 384,000 new subscribers represent a growth rate of 73% – the highest of any playoff player (with a minimum of 100,000 subscribers).

Ja Morant sitting at No. 3 is no surprise since he is arguably the star of this playoff. He was already considered a special player, but he took his game to another level during the playoffs and won a ton of new fans with his tremendous performances and jaw-dropping plays. At some point during that playoff, Morant had generated the most video views
from any player on the NBA’s social media platforms, so it makes sense that this enthusiasm has also led to many new followers.

The biggest surprises on this list are Russell Westbrook (406,000), Lonzo Ball (598,000) and PJ Washington (387,000). Westbrook has garnered a lot of hate following his 2021-22 season, but he also has some of the most passionate fans in the NBA and he remains wildly popular.

The NBA also tracked which teams gained the most IG followers during the playoffs, so click here for that info.